Book-in-progress: Project Stakeholder Management
I’m writing a new book on stakeholder management. To the uninitiated, given the current popularity of vampire movies, this expression might seem like something out of Bram Stoker’s “Dracula” (1897) when the undead Count was converted to truly dead by medium of a stake driven through his heart.
Such a tricky manoeuvre would presumably require some skilled management by the stakeholder. Yet, surprisingly perhaps, this is not what stakeholder management is all about, in the project management discipline anyway. Since this writing project will be quality-driven, I can’t speculate on the publication date, but I anticipate it will be some sort of an elaboration of the following diagram, although people have reservations about the expression ‘stakeholder management.’ In particular, ‘management’ insinuates that stakeholders need to be controlled, since left to their own devices they could upset the project. Perhaps an expression like ‘communicating with interested parties’ would be less patronising or paternalist, yet not too touchy-feely. Any thoughts?