Business Analyst (BA) and Analysis

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To survive or preferably thrive, organisations cannot stand still. They must evolve and progress to remain alive. Such evolution and progress requires projects. And to ensure a project succeeds, among other things, it often helps to involve a business analysts (BA) particularly for complex technological endeavours. BAs aim to ensure we PMs produce the right products first up. The core thing about business analysis is engaging with project stakeholders and product users sufficiently to accurately elicit product requirements, to develop a sound business case that justifies the investment, and to create positive change for the organisation through the effective introduction and assimilation of the new product or service into business-as-usual routine. Essentially, BAs are agents for change.

BAs seek first to understand the organisation as it is and then imagine how it could be. They shape their understanding of this desired … Read More »


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